Decoding Susceptibility: Modeling Misbelief to Misinformation Through a Computational Approach (preprint)

Susceptibility to misinformation describes the degree of belief in unverifiable claims, a latent aspect of individuals' mental processes that is not observable. Existing susceptibility studies heavily rely on self-reported beliefs, which can be subject to bias, expensive to collect, and challenging to scale for downstream applications. To address these limitations, in this work, we propose a computational approach to model users' latent susceptibility levels. As shown in previous research, susceptibility is influenced by various factors (e.g., demographic factors, political ideology), and directly influences people's reposting behavior on social media. To represent the underlying mental process, our susceptibility modeling incorporates these factors as inputs, guided by the supervision of people's sharing behavior. Using COVID-19 as a testbed domain, our experiments demonstrate a significant alignment between the susceptibility scores estimated by our computational modeling and human judgments, confirming the effectiveness of this latent modeling approach. Furthermore, we apply our model to annotate susceptibility scores on a large-scale dataset and analyze the relationships between susceptibility with various factors. Our analysis reveals that political leanings and psychological factors exhibit varying degrees of association with susceptibility to COVID-19 misinformation.

Dialoging Resonance: How Users Perceive, Reciprocate and React to Chatbot's Self-Disclosure in Conversational Recommendations (preprint)

Using chatbots to deliver recommendations is increasingly popular. The design of recommendation chatbots has primarily been taking an information-centric approach by focusing on the recommended content per se. Limited attention is on how social connection and relational strategies, such as self-disclosure from a chatbot, may influence users' perception and acceptance of the recommendation. In this work, we designed, implemented, and evaluated a social chatbot capable of performing three different levels of self-disclosure: factual information (low), cognitive opinions (medium), and emotions (high). In the evaluation, we recruited 372 participants to converse with the chatbot on two topics: movies and COVID-19 experiences. In each topic, the chatbot performed small talks and made recommendations relevant to the topic. Participants were randomly assigned to four experimental conditions where the chatbot used factual, cognitive, emotional, and adaptive strategies to perform self-disclosures. By training a text classifier to identify users' level of self-disclosure in real-time, the adaptive chatbot can dynamically match its self-disclosure to the level of disclosure exhibited by the users. Our results show that users reciprocate with higher-level self-disclosure when a recommendation chatbot consistently displays emotions throughout the conversation. Chatbot's emotional disclosure also led to increased interactional enjoyment and more positive interpersonal perception towards the bot, fostering a stronger human-chatbot relationship and thus leading to increased recommendation effectiveness, including a higher tendency to accept the recommendation. We discuss the understandings obtained and implications to future design.